TOKYOPOP Inc. has chosen a "toy master" for Rave Master--its animated boys action/adventure series set to debut on Cartoon Network in 2004. Hasbro plans to draw on its 80 years of experience to develop a comprehensive line of Rave Master themed action figures, games and accessories. The first toys are expected to hit store shelves in the fall of 2004. Hasbro and TOKYOPOP plan a multi-tiered rollout over the ensuing months that encapsulates elements of the series' dynamic plotline as it builds.
Three heroes. Two quests. One destiny... Rave Master is one ordinary boy's epic story as he discovers he is destined to save the world from evil. Young Haru--joined by two very unique companions--must travel the globe to retrieve a collection of powerful Rave stones necessary for him to defeat the malevolent Shadow Guard. His journey is one of both incredible adventure and self-discovery. A mega-hit in Japan, the Rave Master property spawned 21 graphic novel volumes, a successful animated TV series, two console games for PlayStation 2 and Game Cube and a plethora of related toys and merchandise.
"With Rave Master's epic storyline and colorful cast of characters, we knew we had the makings of a merchandising hit. We also knew we needed a manufacturer with the means to expand this property into toys," said Kathryn Klingler, TOKYOPOP's Licensing & Merchandising Sales Director. "Hasbro's mass market appeal and expertise in boys action/adventure toys made them the perfect choice."
"Rave Master is a very cool lifestyle property from Japan, and we are looking forward to working with TOKYOPOP on its U.S. launch this fall," said Samantha Lomow, Vice President of Marketing for Hasbro. "The variety of characters and unique quest that they take provides rich content with which to develop our product line."
TOKYOPOP also publishes the Rave Master manga (graphic novel) series--currently a top performer in BookScan's weekly graphic novel bestseller charts. The Hasbro deal marks the first of several such merchandising relationships expected to take shape when the series debuts on Cartoon Network.
The parties expect to complete a license agreement regarding the property soon.
