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Opinion: The crumbling house of Nintendo by
Ryan Kang
Tuesday, July 8 2003
A subpar E3 showing, and a Spaceworld cancellation later, people are beginning to wonder: Is Nintendo through?
Disclaimer: The opinions of this article do not necessarily reflect those of VGLN.com, its staff, or any affiliates and are wholly owned and expressed by the writer.
Personally I knew that E3 was going to be a let down when they didn't allow the press to get in an hour early. That's where it started to go downhill, then Sony was being a-holes about the tickets for the party, and to top it all off there just wasn't that many new and exciting titles there. So it wasn't really one thing that was bad but it was several small things.
The Nintendo preshow was a huge joke, I mean seriously, Satoru Iwata should be banned from ever taking a podium again, his rampant Nintendo propaganda became grating after a few minutes (the pre-show was nearly 2 hours long). The teleprompter malfunctioned and everyone knew because the thing was so damn huge. I seriously think Nintendo needs to re-evaluate their business strategy and dump some more money into PR and R&D so they can learn how to communicate better with the US demographic. Nintendo needs to stop behaving like they're the only company around, maybe 6 years ago their attitude could still pass but now Microsoft and Sony are already major players, and Nintendo flagship characters are slowly getting crushed. If Nintendo wants to become successful and competitive again they HAVE to abandon their ideology and strategy of marketing to the younger demographic and embrace the new era of gamers over the age of 15. Focus on 3rd party developers and pull in those exclusive titles. By looking at their release schedule pamphlet it seems as though they are trying to go that way, but they should have given it more of a chance and showed titles like Killer 7. I mean Resident Evil looked excellent and it really did feel like a breath of fresh air, but why didn't they show more at the pre-show? Give the audience what they want. Nintendo needs to prove to the gaming community that as a video game company they are as innovative and free thinking as Iwata kept telling us at the pre-show. Talk is cheap, ditch the kiddy policy and give us M-Rated games. Show us these title that you keep saying will revolutionize the industry, DO NOT show us statistics becasue honestly no one cares, and for sh*t sake don't let Iwata say anything. Finally Nintendo needs to respect it's gamers. They need to stop treating us like a bunch of idiots that will just go ahead and eat up this sh*t they keep feeding us, like the magical [$100] transformation from GBA to GBA SP. They had he ability to incorporate all the technology of the SP into the original GBA, by why didn't they, do they even care about the thousands of consumers that bought the original?
Now about connectivity. This connectivity horse sh*t they continuously give us is worn out and old, give us a game that we actually care about that uses connectivity, I mean they had a whole damn year to come up with something and the best they could do is multiplayer Pac-man?! Seriously what the **** were they thinking? Where the **** is the game that puts your scanner on the GBA, I mean as a regular joe I can probably come up with a million uses for their connectivity option that trumps Pac-Man. In any case until they get their sh*t straight Nintendo can experience the connectivity of my foot in their ass.
