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True Crimes: Streets of L.A star to model Puma Wear
by Jolex Del Pilar
Monday, November 3, 2003
Nick Kang to sport Puma wear in game.
Video games are taking to the runway when Nick Kang, the virtual star of Activision True Crime: Streets of L.A., debuts selections from PUMA's spring 2004 collection at the game's launch party. As the first video game character turned fashion model, Kang will unveil new PUMA apparel and footwear including the Antitaste and Motorsport collections.
Additionally, as part of PUMA's relationship with Activision, the company has also "outfitted" various characters in True Crime: Streets of L.A., including Nick Kang, with its latest fall 2003 collections. Selections from the fall apparel and footwear line will be featured on Kang and other non-player game characters.
The game was developed for Activision by Luxoflux and will be available for the PlayStation 2 computer entertainment system, the Xbox video game system from Microsoft and the Nintendo GameCube and has been rated "M" ("Mature" - Blood and Gore, Mature Sexual Themes, Strong Language and Violence) by the ESRB.
Scheduled to begin shipping to retail outlets on November 3, 2003, True Crime: Streets of LA will be available at PUMA concept stores nationwide.
Readers might remember our article discussing advertisements in games, of course every company is entitled to increasing their revenues.
--- Jolex Del Pilar |
