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Konami Digital Entertainment - America today announced that Clara Gilbert has been appointed Director of Business Partnerships. In her role, Gilbert is responsible for opening alternative channels through which to market and sell Konami products. Concurrently, Gilbert will work with current and new partners to ensure proper integration of all promotional and co-marketing opportunities. She will report to Catherine Fowler, Senior Vice President of Sales and Marketing for Konami Digital Entertainment - America.
"Konami has a portfolio of world-renowned interactive entertainment brands and we are continuously seeking new ways to work with partners to create mutually beneficial marketing and promotional opportunities," said Fowler. "Clara is the perfect addition to Konami due to her vast experience in developing and maintaining strategic partnerships."
Gilbert brings more than 10 years of sales and marketing experience to her new position. For the last three years, Gilbert was at Vivendi Universal Games (VUG) where she was Director of Trade Marketing. At VUG, Gilbert directed the company's marketing programs with major retailers and developed relationships with key marketing partners such as hardware manufacturers, entertainment and consumer packaged goods companies. Prior to VUG, Gilbert served as Sr. Director/Vice President at IdeaForest, Inc. where she directed product management and marketing for joann.com, the leading arts and crafts website. From 1996-99, Gilbert served in a leading role at Mattel, Inc. as a key member of the start-up team for the Mattel Media division.
"The video game industry has grown to the point where all segments of the consumer marketplace are recognizing the benefits of strategic relationships with the biggest players in the industry," said Gilbert. "Konami offers the most diverse and creative library of games in the business with which to work - making this a very attractive position for me. The power of the Konami brand along with the diversity of our titles will offer a breadth of opportunities to any potential partner."
